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FullStory

FullStory — analytics and business intelligence platform.

AnalyticsModerate

Stack Components

AnalyticsFullStory
ReplaySession Replay
SearchOmniSearch

Why

Data-driven product decisions through event tracking, funnels, and dashboards. PostHog and Plausible offer privacy-first analytics without GDPR consent banners, growing 200% in 2024.

BigQuery and ClickHouse process petabyte-scale data at $5/TB scanned.

When

Use for product analytics, user behavior, and BI reporting. Avoid for simple page-view counting (use Plausible).

How

1. Create FullStory account/project 2. Add tracking SDK 3. Define events/metrics 4. Build dashboards

Example

// FullStory tracking analytics.track('button_clicked', { id: 'signup' }); // FullStory — usage example import { FullStory } from "analytics-fullstory"; const result = await fullstory({ input: "data" }); console.log(result);

Common Problems

  • ⚠FullStory event volume explosion — sample high-cardinality events
  • ⚠GDPR consent not enforced — gate tracking behind consent banner
  • ⚠Configuration drift between environments — use infrastructure-as-code (Terraform/Pulumi) to keep dev/staging/prod identical

Best Practices

  • ✓Define a consistent event taxonomy before implementing FullStory
  • ✓Use server-side tracking for accuracy and ad-blocking resilience
  • ✓Set up health checks and graceful shutdown — handle SIGTERM to drain in-flight requests before exit

FAQ

What is FullStory and what projects is it for?

FullStory — analytics and business intelligence platform. It pairs layered technologies for end-to-end type safety and out-of-the-box deploys, fitting everything from MVPs to production SaaS.

How do I spin up a working demo with FullStory in 10 minutes?

Two steps: (1) Create FullStory account/project; (2) Add tracking SDK. Get the local dev server running, then wire one real data source to verify the end-to-end loop.

What is the most common pitfall with FullStory and how do I avoid it?

The most common pitfall is: FullStory event volume explosion — sample high-cardinality events. Avoid it by adding the matching checklist to your PR template and running type-check + lint + unit tests in CI — three gates before merge.

What are the best practices for FullStory?

Best practices for FullStory include: Define a consistent event taxonomy before implementing FullStory; Use server-side tracking for accuracy and ad-blocking resilience; Set up health checks and graceful shutdown — handle SIGTERM to drain in-flight requests before exit. The first one — "Define a consistent event taxonomy before implementing FullStory" — should be set up at project init to avoid costly rework later.

When should I NOT choose FullStory?

Pick something else in three cases: (1) the team has zero experience with the core framework and the deadline is tight (learning-curve risk); (2) it's a pure content/marketing site (Astro is lighter); (3) you need very high throughput (>10k RPS) or strict-consistency microservices (Go/Rust). FullStory shines for mid-to-high complexity full-stack and API work — don't over-engineer simple static pages with it.